To understand why celebrities and superstars fail is beyond the comprehension of most in this world, but a few of us can see why and tell how to fix their shattered dreams. Until the truth comes out, it’s all speculation. The brand bleeds and we must stop the bleeding. Until the brand has been rehabilitated, there is much uncertainty and animosity over what was lost. How would I re-invent Tiger Woods? Help people relate to someone who had it all. Make Tiger human.

In the most simple terms, America must be told a story that they can understand. The story can be a lie or it can be the truth…it just doesn’t matter. The story must be told so America collectively can fall asleep again and move on. We’ve seen example after example of the process at work. The most famous process will forever be known as “The Clinton Impeachment.” The Clinton Dream was shattered by infidelity and they told us a story that was believable. President Clinton survived the process and he has re-invented his brand. Tiger Woods is not “Presidential” but he has a story that must be told. What would I tell America?

I’d begin with the fairytale. I’d paint the picture of a perfect professional being pushed to the limits in search of popularity and prosperity. I’d prepare the public for the shattered dreams by painting a lonely picture of someone so young being pushed into the spotlight too soon. I’d present Tiger as a “Lonely Boy” lacking the skills to deal with women, long-term relationships, and to relax. I’d follow the same path of “The King of Pop” Michael Jackson with a magic golf club in his hand. The lives of Michael Jackson and Tiger Woods are very similar and both the epitome of success. That’s the story I would tell without offering excuses.

I’d complete the story with a call for “Privacy.” I wouldn’t offer an excuse or an explaination for the multiple “Transgressions” but I would paint Tiger as being “Normal” and “Human.” Who among us is without fault? As the fairytale takes shape, I’d offer, “Why do dreams shatter?” People are imperfect. Tiger’s expectations of fame, fortune, marriage and success aren’t what he expected them to be. His perfect life has left him wanting something and all the money in the world can’t hide this truth. What does Tiger want? That is private, but the story is very understandable.

In summary, we all have been granted an equal opportunity to seek fame and fortune as the best persons we can be in this flawed state. When all is said and done, we will be judged by a higher authority than mankind. For those that much has been given much is expected. Tiger’s failure is one that is universal and it sets him on a journey to find a higher purpose. His wife has been injured, his brand tarnished, his fortune limited; but what about Tiger’s soul? Should he be denied an opportunity for redemption? We must forgive so that life can still be sweet. Tiger Woods, President Clinton and all the rest are no worse and no different. We must all be humbled before our wildest dreams can come true. We must go through the fire and some people must endure more heat.

Is Tiger Woods experiencing a “Richard Pryor Moment?” It’s a point in life where tragedy steps in to open one’s eyes to reality forcing us to be humbled? I think Tiger Woods is running down the street on fire looking for a Jim Brown to put his flames out. I’m talking metaphorically, but this is a Richard Pryor moment. Will Tiger laugh or burn?

I’ve been checking the blogs and Tiger is getting no love from the “Non-Caublinasians.” The masses have already awarded half of Tiger’s earnings to his wife and kids. It’s not funny, but it is. For someone to be so perfect and scripted- to be so stupid is hilarious. Tiger is faced with the reality that the media loves us and hates us just as much. Perfection is fleeting. If you ride that wave to celebrity, someday perfection will consume all that you take. Tiger is burning his good fortune and reputation trying to remain perfect.

Who am I to give the greatest golfer of our time and possibly all time advice? When running down the street trying to outrun a burning story…stop running. My advice to anyone is “Stop, Drop, and Roll.” Admit you are not perfect. Let someone throw some water on you. It feels good to be human. It feels good to know that others will no longer put you on a pedestal. It feels good to no longer have to carry a torch waiting to burn you. The longer Tiger tries to ignore this reality the more likely he is to get burned. As he runs with the flames so hot, he grows darker every minute. Tiger must admit that he’s Black. This silly auto accident story is about as “Ghetto” as one can get. I say, “Put out the flames now.” Salvage your life if you love your family and wife. They will get half either way unless you have a prenup? Shame on you more if you do. Black and White America wants to see this story to conclusion. End it on your terms like the true professional you’ve proven yourself to be. Be decisive. Tiger you are looking like a “Hot Ghetto Mess.” Be resiliant like Richard? He taught us all how to come back…smoking.

Windy weather turned this British Open into a game of many surprises, none bigger than the fact that Tiger Woods, who won the British Open 3 times, wouldn’t make the cut. But this wasn’t the only big story of today. 59 year old Tom Watson kept up his spectacular play, and on a day that was very cloudy, Tom Watson created his own sunshine, wearing a big smile throughout the day. He proved he was a crowd favorite as well, hearing roars from the crowd after knocking in two nearly unachievable puts on holes 16 and 18. Even if the crowd doubted him, Watson believed. “The spirits were on my side,” he said. “It was a special day. I don’t have too many more years left playing the Open Championship. I’ve had some wonderful memories and maybe I can make one more memory.”

Watson, though, was not the only veteran near the top. 49 year old Mark Calcavecchia shot a 134, 4 under par. Mark won a British Open 20 years ago. “Obviously, I’m disappointed,” Woods said. “I was playing well coming in. Today, unfortunately, I didn’t play certain holes well.” Woods missed the cut by only one stroke. This is one of the only 4 cuts that Tiger has missed in his career.