To understand why celebrities and superstars fail is beyond the comprehension of most in this world, but a few of us can see why and tell how to fix their shattered dreams. Until the truth comes out, it’s all speculation. The brand bleeds and we must stop the bleeding. Until the brand has been rehabilitated, there is much uncertainty and animosity over what was lost. How would I re-invent Tiger Woods? Help people relate to someone who had it all. Make Tiger human.

In the most simple terms, America must be told a story that they can understand. The story can be a lie or it can be the truth…it just doesn’t matter. The story must be told so America collectively can fall asleep again and move on. We’ve seen example after example of the process at work. The most famous process will forever be known as “The Clinton Impeachment.” The Clinton Dream was shattered by infidelity and they told us a story that was believable. President Clinton survived the process and he has re-invented his brand. Tiger Woods is not “Presidential” but he has a story that must be told. What would I tell America?

I’d begin with the fairytale. I’d paint the picture of a perfect professional being pushed to the limits in search of popularity and prosperity. I’d prepare the public for the shattered dreams by painting a lonely picture of someone so young being pushed into the spotlight too soon. I’d present Tiger as a “Lonely Boy” lacking the skills to deal with women, long-term relationships, and to relax. I’d follow the same path of “The King of Pop” Michael Jackson with a magic golf club in his hand. The lives of Michael Jackson and Tiger Woods are very similar and both the epitome of success. That’s the story I would tell without offering excuses.

I’d complete the story with a call for “Privacy.” I wouldn’t offer an excuse or an explaination for the multiple “Transgressions” but I would paint Tiger as being “Normal” and “Human.” Who among us is without fault? As the fairytale takes shape, I’d offer, “Why do dreams shatter?” People are imperfect. Tiger’s expectations of fame, fortune, marriage and success aren’t what he expected them to be. His perfect life has left him wanting something and all the money in the world can’t hide this truth. What does Tiger want? That is private, but the story is very understandable.

In summary, we all have been granted an equal opportunity to seek fame and fortune as the best persons we can be in this flawed state. When all is said and done, we will be judged by a higher authority than mankind. For those that much has been given much is expected. Tiger’s failure is one that is universal and it sets him on a journey to find a higher purpose. His wife has been injured, his brand tarnished, his fortune limited; but what about Tiger’s soul? Should he be denied an opportunity for redemption? We must forgive so that life can still be sweet. Tiger Woods, President Clinton and all the rest are no worse and no different. We must all be humbled before our wildest dreams can come true. We must go through the fire and some people must endure more heat.